The LEGO Group x Serpentine

sound for an animated advert for Sir Peter Cook's Play Pavilion

I created music and sound design for the animation introducing the Play Pavilion, an interactive installation in Kensington Gardens designed by Sir Peter Cook in collaboration with Serpentine and The LEGO Group.The brief called for a vibrant, 120 bpm track to capture the energy of play, summer, and creativity, with sounds of bricks and building to tie directly to LEGO.

The soundscape brings the pavilion to life with playful textures and inventive brick-building effects, amplifying the joy, movement, and imaginative spirit of the installation.

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Credits

Year: 2025

Client: Serpentine x The LEGO Group

Agency: Consul

Executive Creative Director: Tom Judd

Art Director: Jim Billy Wheeler

Project Lead: Sam Stoney

Animation: Sam Stoney, Mike Labrow, Max Halley, Jose Meneses, Javi Marquin, Adolfo Mendes

Executive Producer: Jen Judd

Interim Head of Production: Flo Layer

Producer: Meg Shipton

Sound Design & Music: Ana Roman