Mercedes Benz: Mothers & Fathers Day

music and sound design for Mother’s & Father’s Day campaign

For this pair of short films, Mercedes-Benz set out to celebrate the many shapes parenthood can take. The creative centred on children’s drawings of cars: playful, imperfect, and full of character, reflecting the unique perspectives parents bring to family life.

My role was to craft music and sound design that felt uplifting, charming, and emotive, while still keeping Mercedes-Benz’s premium identity. I composed a nostalgic yet modern track that connected both films, with subtle variations to give each its own character.

Each scribble, swirl, and crayon stroke was accentuated with precise, playful SFX, giving the drawings a sense of motion and personality, while keeping the films elegant and full of heart.

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Credits

Client: Mercedes Benz UK

Creative Direction: RAPP UK

Art direction: Seed

Animation: Seed