Selfridges x The Future Laboratory: Project Earth

immersive sound for Project Earth’s forward-looking fashion and retail series

I produced the sound design for Project Earth, a series of animations commissioned as part of Selfridges’ sustainability initiative. Developed with Selfridges, Pitch Studios, and The Future Laboratory, the series explores fashion, retail, and sustainability in the inter- and post-COVID futures, featuring two animations: Immaterial Fashion and The Rental Revolution.

Each film is supported by sound that adds energy, atmosphere, and a sense of forward-looking movement, enhancing the storytelling while keeping the visuals at the center.

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Credits

Client: The Future Laboratory, Selfridges

Creative art direction, creative production: PITCH STUDIOS™

3D Design + animation: Berenice Golmann

3D Garments + accessories: The Fabricant, Studio PMS

Sound Design: Ana Roman